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Workshop “Quality and Design” in Koblenz, Germany, 2017

March 28-30, 2017 Female entrepreneurs and leaders of small business women associations from Albania, Bulgaria, Kosovo, Macedonia, Moldova, Montenegro and Vojvodina, Serbia had a three-day workshop dedicated to Quality and Design. The workshop was well-structured, insightful, rich in content; it included presentations of professional speakers, specialists in different domains, design analysis, discussions, excursions and visits to different specialized places, where an authentic design could be seen. At the same time all the participants had a chance to see the exhibition of bicycles “200th anniversary”.

The first day of workshop was opened by Dr. Evelina Parvanova, Director for International Projects and Programs, Chamber of Skilled Crafts (Handwerkskammer) Koblenz. After that Dr. Constance Kuzel made an interesting presentation of what is Quality and Design with examples, analysis and description of the most successful representatives of Authentic Design in Germany and other countries. Dr. Kuzel described different designs, explained the difference between authentic design and non-authentic one. Every participant had the possibility to explain his opinion and participated actively in the workshop. This interaction was very fruitful, all women had different ideas and examples.

The second day meeting took place in the Center of Performance and Modern Technologies. This Center impressed us by a high level of technology, modern design and very interesting and unique information presented by the speakers. It’s not enough to be talented and create beautiful products, it’s necessary to present it in Internet and social media, as well as on personal sites. The modern world has its rules and its secrets of success. And the speakers mentioned in their presentations the importance of promotion and advertising in Internet. Together we made an analysis of participants’ sites and found out strong and weak parts.

The third day was the most emotional. It was the last day of a very useful, interesting workshop, which inspired us so much. We really became friends, we found out so many interesting things about history, traditions of our countries as well as about talents of every participant. The last day was a Spring Party, we spoke about spring traditions in our countries, about our impressions and how we’ll implement the new knowledge in our lives and activities.

The workshop in Koblenz was very rich and intensive; the program has been carried out professionally at a very high level. The great value of the three-day workshop was not only a great theoretical background of speakers but also their rich professional experience. The workshop was rated very highly by the participants.